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Gamify Your Resort

Presentation on Gamification at the American Gaming Association’s Innovation Lab, October 2018, by destination gamification expert and TerraProForma founder, Kara Holm.

Thanks to the American Gaming Association for allowing us to share our 2018 G2E Innovation Lab presentation.

It was a wonderful opportunity to review TerraProForma’s research findings and Play the Field pilot learnings that:

1. Support a business case for the use of augmented reality and location technologies in a business context.

2. Show the value of the mobile gamer as a customer for entertainment experiences.

 Run time: 12.5 minutes.

Visit www.karaholm.com for more blog articles by our founder on topics including gamification, augmented reality, marketing strategy, loyalty, and more.