A proven new tool for businesses to improve financial results.
TerraProForma helps businesses improve their results by connecting them to their customers through mobile games.
Sounds like jargon, but it is an exciting opportunity for businesses that want to grow revenue. Convert “play” time into a meaningful connection with your business that builds loyalty, increases visits, and can move customers around destinations.
What is “gamification”? According to Lexico.com it is:
The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
TerraProForma has built and tested a new enterprise solution that connects mobile gameplay with the destination. Our pilot demonstrated:
- New customer and data acquisition.
- 17% of participants who earned and redeemed were net new loyalty program sign-ups.
- Activation of lapsed customers.
- 10% of participants who earned and redeemed had been identified as lapsed or lost customers.
- High participation rates among account holders.
- 70% of people who created accounts, earned and redeemed a benefit at the destination.
See our product!
Learn about our first product, Play the Field, an AR game platform for resort destinations.