It was a sultry summer evening in Vienna in 2016. We were celebrating at an outdoor restaurant. The tech-savvy Millennials in our party were using their iPhones in a new and interesting manner. Pokémon Go had just launched and people were on the move, guided to explore by their devices.

We wondered if we could use this power to migrate activity from a mobile device to a business to create value. Our discovery period confirmed that the answer is yes.

TerraProForma is the result.