More than two-thirds of Americans have played a game on their mobile phone in the past twelve months (as of 09/01/2018). Almost half have used an app for loyalty or reward programs. 

The top tier of apps used include social media, games, weather, shopping, maps and entertainment. A few of the less popular types of mobile apps are used by those who tend to be younger in age, including dating and lifestyle apps. 


  • Focus group participants were recruited based on their casino visitation and use of mobile games.
  • Field testing was in 2018 at McPhillips Station Casino in Winnipeg, Manitoba.
  • Survey completed by Ipsos Marketing in July 2018. Online questionnaire to people who had visited a casino L12M to explore their mobile gaming behaviour and loyalty program engagement.