Why Gamification?

Results

TerraProForma has built and tested a new enterprise solution that connects mobile gameplay with the destination.

Our pilot demonstrated:

  • New customer and data acquisition.
    • 17% of participants who earned and redeemed were net new loyalty program sign-ups.
  • Activation of lapsed customers.
    • 10% of participants who earned and redeemed had been identified as lapsed or lost customers.
  • High participation rates among account holders.
    • 70% of people who created accounts, earned and redeemed a benefit at the destination.

Research

We commissioned a study to explore the connection between loyalty and mobile gaming behaviour. See our highlights and contact us if you would like to see more detailed information.

And we talked to customers during interactive product testing focus groups. Highlights are available.

What the experts are saying…

I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology

Apple CEO Tim Cook, 2017

I regard [Augmented Reality] as a big idea like the smartphone… it’s for everyone.

Apple CEO Tim Cook, 2017

The most exciting future scenario is one in which live and digital don’t really compete, but rather one where the two coexist drawing from and enhancing their unique advantages.

“The Truth About Entertainment”, MGM Resorts International, 2018

Caesars will pursue a gaming development roadmap that creates new products, greater customer engagement and more interactive experiences. Special emphasis will be placed on mobile connectivity and apps…

Mark Frissora, President & CEO, Caesars Entertainment, 2017